KFC blames semi-automated bot for insensitive app alert on Kristallnacht

“KFC has apologized after sending a promotional message to customers in Germany urging them to commemorate Kristallnacht with cheese chicken,” reports the BBC.

The series of Nazi attacks in the country in 1938 killed more than 90 people and destroyed Jewish-owned businesses and places of worship. It is widely regarded as the start of the Holocaust….

The fast-food chain sent an alert to the app on Wednesday: “It’s Kristallnacht Remembrance Day! Treat yourself to softer cheese on your crispy chicken. Now at KFCheese!”

About an hour later, another message was sent with an apology, according to the Bild newspaper. “We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error,” the message would have read.
The fast food chain “apologized for the error”, reports the Jerusalem Post“explaining that they “use a semi-automated content creation process tied to calendars that include national celebrations.”
“In this case, our internal review process was not properly followed, resulting in an unapproved notification being shared.” Calling the error “grossly wrong, insensitive and unacceptable”, KFC Germany added that they “have suspended communications from the app while we review our current process to ensure that such an issue does not occur again”. .